Learners who earn the Meta Certified Digital Marketing Associate Certification understand the value that advertising on Meta technologies can deliver for businesses, small and large, by helping them reach new and existing customers. Whether a learner wants to start a career in marketing or upskill and expand their expertise, the Meta Digital Marketing Associate Certification is a great place to reach professional goals and validate their skillset.

Certification includes confirmation of some of the following Meta skillsets:

The Value of Meta Technologies

• Identify Meta technologies
• Communicate the value proposition of Meta technologies for businesses

Establishing a Business Presence

• Identify the steps to establish a business presence on Facebook, Instagram and WhatsApp and the tools needed to engage with audiences.
• Explain the process to customize settings within Meta Ads Manager.
• Apply creative best practices optimized for mobile experiences.

Advertising Fundamentals

• Recognize the value of advertising on Meta technologies.
• Recognize the importance of matching business goals to ad campaign objectives.
• Communicate the value of the Meta Pixel and the Conversions API.
• Describe how people are charged for ads and where the ads are shown.
• Identify data privacy protections and common ad policies.

Creating & Managing Ads

• Identify the difference among boosting a Page post, promoting a post on Instagram and creating an ad in Ads Manager.
• Identify settings available at the campaign, ad set and ad level.
• Determine the ad campaign objective to achieve business goals.
• Identify ad targeting capabilities.
• Determine the appropriate ad formats for a given scenario.
• Identify budget and ad scheduling options.

Please Note:

• Any vouchers or licenses will be provided electronically.
• The product expires 12 month(s) from when it is issued.
• Please allow 24 hours for any vouchers or licenses to be transmitted to you via the "Contact Email" address you provide during the order process.